Category Archives: Practice Growth

This Will MAKE or BREAK Your Marketing Impact, Production & Profitability

 Having a clear and compelling purpose is a huge differentiator between those who get stuck on a hamster wheel… and those who actually get ahead and break through to new levels in their practices and lives. I’m tired of seeing talented planners suffer because they’ve lost sight of their purpose in the crush of busyness.…

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Change creates transition which throws people and businesses into the neutral zone of uncertainty

Why Your Brain Hates New Year’s Resolutions and What to Do

Every year during the holidays, I take stock of my accomplishments in the year that’s ending and set new goals and resolutions for the year ahead.     Do you do that, too?   New Year’s offers a pardon for goals not fully met, and a chance to resolve to do better next year. But when your usual busy-ness sets back in, following through on big goals and…

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Your Ideal Client Cloner–3-Step Formula

Do you have that one client you just love seeing on your schedule? Do you wish that you could clone that client and fill your practice with him or her? In my last post about the importance of identifying the target market and niche that’s the right fit for you, I shared what Dr. Martin…

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Is Niche Fun? Only if You’re Doing it Right!

Those of us who love working with our ideal clients know that a clearly defined and viable niche has tremendous strategic and tactical advantages for our practices.But, I think there’s a lot of confusion about what a niche actually is. Is it a demographic? A psychographic? Or a unique protocol? Well…Yes, it is! No need for…

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