Category Archives: Practice Growth

Attract ideal clients by sharing your why and not overfocusing on credentials.

Change Your Story. Get More Ideal Clients.

When I talk with business owners and entrepreneurs who are struggling to get more ideal clients, one of the first things I do is look at their websites. Nine times out of ten, the ones who are under achieving over-focus on their credentials and protocols, but don’t give prospective clients a glimpse of who they…

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Big goals your brain imagines for your business can be hard to implement.

Why Your Brain’s Ability to Imagine Big Goals May Be Limiting Your Business Growth

This morning, I saw this Albert Einstein quote: “Logic will get you from A to B. Imagination will take you everywhere.” You may be wondering…did Einstein have to run a business, attract clients, cook his own meals, or get kids out the door in the morning? No. He didn’t. If he did, he might have…

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Why having an imagination-implementation gap can cause imposter syndrome

Why Some of the Most Creative Entrepreneurs & Business Owners Suffer from Imposter Syndrome

Does this sound like you? You have a vast imagination, and may even be able to see your ideal future as if it already existed, but you just can’t seem to implement what you can imagine so you and your practice can thrive, not just survive. If your ability to implement goals and solutions lags behind…

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Sales and growth go up when you have confidence

This is the #1 Block to Filling Your Schedule

When you are not measuring up to your own expectations for success, attracting ideal new clients and retaining current ones is harder. In turn, that makes it harder to fill your schedule and pay your bills. Brian Tracy, the renowned expert on sales and selling—converting the awareness you build through your marketing efforts into clients…

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Communicating your value so your marketing message will stand out

It’s NOT About YOU: The Hard Truth About Communicating Your Value

“I need to communicate my value better.” This is one of the top three priorities I hear from business owners and entrepreneurs who want to grow their businesses. If you want to communicate your value better so you can get more clients who value and will pay for what you can do for them, you are not alone! I struggled with this for years. The #1 biggest mistake I see business owners make is defining value…

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It's important to know if you are a bird or a frog in business

What Every Business Owner Needs to Know–Are You A Bird Or A Frog?

Are you a bird or a frog…? Knowing which one you are can dramatically impact your success in these ways and many more: How you build your business and structure your offers,  What you look for in associates and staff,  How you communicate with your clients and team,  How to understand and build on strengths and manage weaknesses,  Who you seek as business…

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Change Your Questions, Change Your Results Fast

You get more of what you ask questions about. Ask about what’s not working or needs to be fixed and you learn about what’s broken. Ask about what’s best and how to create more of it, and you get more of it. In 1985, David Cooperrider, a budding thought leader in the positive psychology and…

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Stay focused and accountable to goals during inevitable disruptions

Don’t Fall Off The Horse! How to Keep Vacations and Other Disruptions From Killing Your Routines

Have you ever come back from vacation feeling like you need a vacation more than ever? Join the club! While the busy-ness of a workday may feel overwhelming at times, it does impose time constraints and deadlines that so many of us need or use to support our routines. And then you take a vacation, …

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The Core Purpose Drill Down Tool to Align Your Business & Marketing Strategies to Your Why

In this post, you’ll learn how to use the Core Purpose Drill Down tool to keep your purpose fresh, relevant, and compelling and make sure it can meet the demands of a great purpose— To inspire you and your team to get out of bed each day and do your best work. To serve as…

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The Backbone of Your Practice: Why This Aligns Your Marketing Impact and Business Growth

Nothing impacts the return on your marketing dollars and maximizes productivity more than having a clear and compelling purpose that is relevant for the stage your business is at now. In my recent blog post, I talked about why purpose is make or break for marketing impact, and why every practitioner needs two clear purpose…

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