Category Archives: Marketing & Client Attraction

Attract ideal clients by sharing your why and not overfocusing on credentials.

Change Your Story. Get More Ideal Clients.

When I talk with business owners and entrepreneurs who are struggling to get more ideal clients, one of the first things I do is look at their websites. Nine times out of ten, the ones who are under achieving over-focus on their credentials and protocols, but don’t give prospective clients a glimpse of who they…

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Big goals your brain imagines for your business can be hard to implement.

Why Your Brain’s Ability to Imagine Big Goals May Be Limiting Your Business Growth

This morning, I saw this Albert Einstein quote: “Logic will get you from A to B. Imagination will take you everywhere.” You may be wondering…did Einstein have to run a business, attract clients, cook his own meals, or get kids out the door in the morning? No. He didn’t. If he did, he might have…

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Sales and growth go up when you have confidence

This is the #1 Block to Filling Your Schedule

When you are not measuring up to your own expectations for success, attracting ideal new clients and retaining current ones is harder. In turn, that makes it harder to fill your schedule and pay your bills. Brian Tracy, the renowned expert on sales and selling—converting the awareness you build through your marketing efforts into clients…

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Communicating your value so your marketing message will stand out

It’s NOT About YOU: The Hard Truth About Communicating Your Value

“I need to communicate my value better.” This is one of the top three priorities I hear from business owners and entrepreneurs who want to grow their businesses. If you want to communicate your value better so you can get more clients who value and will pay for what you can do for them, you are not alone! I struggled with this for years. The #1 biggest mistake I see business owners make is defining value…

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It's important to know if you are a bird or a frog in business

What Every Business Owner Needs to Know–Are You A Bird Or A Frog?

Are you a bird or a frog…? Knowing which one you are can dramatically impact your success in these ways and many more: How you build your business and structure your offers,  What you look for in associates and staff,  How you communicate with your clients and team,  How to understand and build on strengths and manage weaknesses,  Who you seek as business…

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The Core Purpose Drill Down Tool to Align Your Business & Marketing Strategies to Your Why

In this post, you’ll learn how to use the Core Purpose Drill Down tool to keep your purpose fresh, relevant, and compelling and make sure it can meet the demands of a great purpose— To inspire you and your team to get out of bed each day and do your best work. To serve as…

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The Backbone of Your Practice: Why This Aligns Your Marketing Impact and Business Growth

Nothing impacts the return on your marketing dollars and maximizes productivity more than having a clear and compelling purpose that is relevant for the stage your business is at now. In my recent blog post, I talked about why purpose is make or break for marketing impact, and why every practitioner needs two clear purpose…

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This Will MAKE or BREAK Your Marketing Impact, Production & Profitability

 Having a clear and compelling purpose is a huge differentiator between those who get stuck on a hamster wheel… and those who actually get ahead and break through to new levels in their practices and lives. I’m tired of seeing talented planners suffer because they’ve lost sight of their purpose in the crush of busyness.…

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Your Ideal Client Cloner–3-Step Formula

Do you have that one client you just love seeing on your schedule? Do you wish that you could clone that client and fill your practice with him or her? In my last post about the importance of identifying the target market and niche that’s the right fit for you, I shared what Dr. Martin…

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Is Niche Fun? Only if You’re Doing it Right!

Those of us who love working with our ideal clients know that a clearly defined and viable niche has tremendous strategic and tactical advantages for our practices.But, I think there’s a lot of confusion about what a niche actually is. Is it a demographic? A psychographic? Or a unique protocol? Well…Yes, it is! No need for…

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