The Core Purpose Drill Down Tool to Align Your Business & Marketing Strategies to Your Why

In this post, you’ll learn how to use the Core Purpose Drill Down tool to keep your purpose fresh, relevant, and compelling and make sure it can meet the demands of a great purpose— To inspire you and your team to get out of bed each day and do your best work. To serve as…

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The Backbone of Your Practice: Why This Aligns Your Marketing Impact and Business Growth

Nothing impacts the return on your marketing dollars and maximizes productivity more than having a clear and compelling purpose that is relevant for the stage your business is at now. In my recent blog post, I talked about why purpose is make or break for marketing impact, and why every practitioner needs two clear purpose…

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This Will MAKE or BREAK Your Marketing Impact, Production & Profitability

 Having a clear and compelling purpose is a huge differentiator between those who get stuck on a hamster wheel… and those who actually get ahead and break through to new levels in their practices and lives. I’m tired of seeing talented planners suffer because they’ve lost sight of their purpose in the crush of busyness.…

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Change creates transition which throws people and businesses into the neutral zone of uncertainty

Why Your Brain Hates New Year’s Resolutions And What To Do About It

Every year during the holidays, I take stock of my accomplishments in the year that’s ending and set new goals and resolutions for the new year ahead. Do you do that, too? For many of us, New Year’s offers an amnesty for goals and resolutions not fully met, and a chance to do and be…

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Your Ideal Client Cloner–3-Step Formula

Do you have that one client you just love seeing on your schedule? Do you wish that you could clone that client and fill your practice with him or her? In my last post about the importance of identifying the target market and niche that’s the right fit for you, I shared what Dr. Martin…

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Is Niche Fun? Only if You’re Doing it Right!

Those of us who love working with our ideal clients know that a clearly defined and viable niche has tremendous strategic and tactical advantages for our practices.But, I think there’s a lot of confusion about what a niche actually is. Is it a demographic? A psychographic? Or a unique protocol? Well…Yes, it is! No need for…

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Hydration drink for focus and effectiveness

Power Drink for Hydration, Anti-Inflammation, or Hair of the Dog Resuscitation!

Whether you want hydration, anti-inflammatory benefits… or a holiday hair of the dog elixir, this simple to make, high-powered drink will get or keep you hydrated! I concocted it as an alternative to Gatorade and other hydration drinks that contain gut-irritating sugars and artificial colors, and for its added anti-inflammatory qualities. It’s easy to make…

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10 Top Networking Strategies for Introverts and Others Who’d Rather Not

“I’d rather be hung upside…than go to a big networking event where I don’t know anyone.” Yes, I actually said those cringe-worthy words in a public setting before I learned how to make networking fun. While that’s how I truly felt at the time, today, I am a confident networker. The tools and techniques in this article helped…

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William Bridges On Why Changes Are Hard, Even When You Really Want Them

Inside of every change is a transition, or a series of transitions. And, therein lies the rub…and where the rubber meets the road. While changes can be planned and managed, people need to be led through transitions. Not addressing transitions effectively is a key contributor to the estimated 70 percent failure rate of organizational change efforts. My…

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